NeverMow Artificial Lawns
NeverMow is our showcase build for product-led local businesses: a complete, deployed website for a fictional Stockport artificial lawn company. A canvas hero where the lawn literally unrolls across the screen, honest range comparisons, an FAQ that earns rich results, and every path funnelling to free samples show how a trade product site should sell.
Services
Website
Visit siteNeverMow is a fictional artificial lawn supplier and installer we invented in full, from the fitter-and-groundskeeper founders to the showroom sheep mascot, to show what we can do for product-led trade businesses. The identity, the unrolling-lawn hero animation and every word of copy were created for the project, alongside licensed photography that was individually reviewed and credited.
The design is a bright product brand: white base, pitch green and lime, slab-serif display type and chunky calls to action. The homepage walks the exact path a buyer takes: where it goes, the four-range comparison with real per-metre pricing, the installation process, straight answers in an FAQ, and a free-sample form that promises no pushy calls.
Under the surface it ships full structured data including Product and FAQPage schema for rich search results, per-page metadata and canonicals, a generated sitemap, and accessibility from the FAQ accordion to reduced-motion fallbacks. Statically prerendered Next.js, deployed on Vercel with automatic deploys from GitHub.
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