Get AI working inside your business.

Most trade websites have either three pages or forty, and both cause problems. Here is the five page structure we build on, what each page is actually for, and the pages people waste money on.

For a local service business, reviews are usually the thing that decides the job, and they do it before anyone visits your website. Here is how to get more of them, how to handle a bad one, and why the words in a review are worth more than the star rating.

Two weeks or six months, and both answers can be right. Here are realistic timelines for a small business site, a bigger custom build, and a full product, plus the honest reason most projects run late, which is almost never the code.

More and more people ask ChatGPT or Gemini for a recommendation instead of scrolling Google. Getting named in that answer is a different job to ranking, and most small business sites are invisible to it. Here is what actually makes the difference.

Monthly website fees are one of the least transparent things in our industry. Here is exactly what sits behind a care plan, what should always be included, what should never be, and how to tell whether yours is worth the money.

The exact pipeline we landed on for turning AI into stunning short videos, which models we use for what, and the fake looking flops we binned on the way there. Golf is our example, but the process travels.