Golf Handicapp Marketing Site
The marketing site for our Golf Handicapp app is an SEO project at serious scale: a programmatic directory of more than 24,000 golf courses across 63 countries with hole-by-hole data, plus landing pages, tournament and event pages, handicap guides and a WHS calculator. Every page exists to move a golfer one step closer to downloading the app.
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Visit siteAn app lives or dies on discovery, so we built Golf Handicapp a marketing site designed to be found. The centrepiece is a programmatic course directory covering 24,000+ courses in 63 countries, each with its own page carrying hole-by-hole pars, stroke indexes, yardages and course ratings. That is tens of thousands of indexable, genuinely useful pages that golfers actually search for.
Around the directory sits a full top-of-funnel structure: feature landing pages, tournament and events pages showing live leaderboard formats from team match play to Stableford and skins, educational guides on how handicaps and course ratings work, and a free WHS handicap calculator that earns links and answers the searches golfers make before they know they need the app.
Every route through the site lands on the same destination: App Store and Google Play, with a 30-day free trial and no card required. The site is statically generated so those tens of thousands of pages load fast enough to rank, and the whole machine runs as the quiet growth engine behind the app.
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